The Levine Music Annual Gala celebrates the organization’s commitment to music education while raising vital support for scholarships, partnership programs and strategic initiatives. Each year, the event brings together donors and music lovers for an evening of remarkable performance, community and connection.

For the gala branding, Levine wanted to avoid literal music imagery—notes, staffs, clefs—and instead asked for a subtle reference to sound that felt modern, refined and graphic, with bold color and crisp, clean lines.

The solution was intentionally simple and typography-led. A linear typeface was selected for its quiet nod to musical language—evoking strings, staff lines and even the grooves of a record.

Building on the rhythm and balance of an equalizer, I developed an identity of dots and linear forms that reads as both sound and structure. The invitation completed the concept with laser-cut lettering that revealed neon-pink “beats” beneath—an understated musical reference with a confident, contemporary edge, which gave the piece a sense of movement.

DELIVERABLES: event identity + die-cut printed invitation + print and mailing management + digital invitation + sponsorship solicitation letterhead + multimedia presentation + printed program